SeoSkye Conversion Analysis Involves:

Usability Conversion Analysis - confusion is the number one reason people leave websites. USER EXPERIENCE is as important as the look and feel of your site. If your site does not follow web standards or has an unfriendly user interface, many visitors will become frustrated and leave.  A solid and usable website redesign can boost conversions without making any modifications to internet marketing plans.

Internet Marketing Conversion Analysis - even if your site is extremely easy to navigate, your traffic quality may be too poor to promote conversions.  Your website should be written and designed for your best possible potential customers, in other words the visitors most likely to convert. If your internet marketing campaign brings unqualified and poorly-targeted visitors to your site, conversion rates will suffer.  An in-depth analysis of your internet marketing campaign ensures you are driving the right visitors to your site.

 Conversion Funnel Analysis - conversion funnels are the paths through your site that visitors follow before converting.  With SeoSkye each page between an entrance page and a conversion page is an opportunity for your visitor to become distracted and leave. If your most popular conversion funnels are too intricate, potential conversions will leave the path and that conversion will be lost.  Conversion funnel analysis ensures willing visitors stay on the right throughout your conversion cycle.

 Website Copy Analysis - all too often website copy is written from the perspective of the business with little to no regard for the reader.  Professionally written website copy provides the information vital to understanding each business’ product or service, while also persuading qualified customers to convert.  A tweak to the tone and content of your website copy can transform interested visitors into conversions.

Aesthetic Analysis - website visitors expect a uniform and professional look across all pages of a website.  If any departure from the original template is present, a high number of visitors will become uneasy and leave. Abandonment also occurs because of very minor aesthetic issues, such as a broken link or discolored navigation bar.  Ensuring all the pages of your site conform to your brand and no aesthetic errors are present will increase the time visitors spend on your site, greatly enhancing your opportunities for conversion.