| Features (per URL) |
Do it Yourself |
Aggressive Plan |
Market Leader |
| Site Size |
N/A |
Up to 30 pages analyzed |
Up to 80 pages analyzed |
| Conversion Tracking Code Setup |
✔ |
✔ |
✔ |
| project Management Scheduling |
✔ |
✔ |
✔ |
| Market Research |
✔ |
✔ |
✔ |
| Heat Maps & Click Stream Analysis |
✔ |
✔ |
✔ |
| Conversion Strategy |
✔ |
✔ |
✔ |
| Conversion Best Practices Documentation |
✔ |
✔ |
✔ |
| 2 hour Coaching on Strategy Implementation |
✔ |
✔ |
✔ |
| Static Calls to Action Design |
|
✔ |
✔ |
| Lead Form Setup & Modifications |
|
✔ |
✔ |
| Creationand Submission of Google Sitemap.xml |
|
✔ |
✔ |
| Website Coding |
|
8 hours spent "on page" |
20 hours spent "on page" |
| Multivariate Conversion Testing |
|
✔ |
✔ |
| User Testing |
|
✔ |
✔ |
| Setup of Auto Responders |
|
✔ |
✔ |
| Confirmation & Thank You Page |
|
✔ |
✔ |
| Online Customer Surveys |
|
✔ |
✔ |
| PPC Campaign Review |
|
|
✔ |
| Incoming Traffic Analysis |
|
|
✔ |
| Incoming Traffic Reporting & Recommendations |
|
|
✔ |
| Flash / Query Interactive Calls to Action |
|
|
✔ |
| Conversion Path Implementation |
|
|
✔ |
| Shopping Cart Abandonment Testing |
|
|
✔ |
| Lead Forms Integrated into CRM (ex. Salesforce.com) |
|
|
✔ |
| Performance Test Reporting |
|
✔ |
✔ |
| Conversion Reporting |
|
✔ |
✔ |
| Call Tracking |
Additional $250 |
Additional $250 |
✔ |
| Database Integration |
By Quote |
By Quote |
By Quote |
| Video Creation & Implementation |
By Quote |
By Quote |
By Quote |
| Project Duration |
3 weeks |
7 weeks |
9 weeks |
| Investment |
$Call |
$Call |
$Call |
| |
|
|
|