Google (SEO) announced last week!!

  

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Google announced last week that the U.S. Department of Justice approved its acquisition of ITA Software-- a flight information software company. While the search giant announced its plans to acquire the company nearly a year ago, it will finally begin bringing teams of people, and products together to make it easier for users to find better flight information online.

Have you ever wanted to type "flights to Tropical Island for under $1,000 in July" and find what you're looking for? According to Google, the ITA acquisition will make it possible for users to type such as query and get practical information such as flight times, fares and a link to sites where they can purchase tickets quickly and easily. Users will also have the opportunity to compare flights and airfares. This is great news for avid Google users and frequent travelers who would like to combine their searches and frequent flier miles.

In addition to benefiting passengers, the acquisition will also benefit airlines and online travel agencies. According to Google, the deal with ITA Software will drive more potential customers to airlines' and online travel agencies' websites including host sites like Orbitz and Expedia.

Although it will be taking over ITA Software, Google reassures the public that the deal will not change existing market shares. In fact, as part of the terms of the acquisition, Google plans to honor ITA's existing contracts; existing ITA customers can extend their contracts into 2016- proving that once again Google is a company to be bargained with.

"We've also agreed to let both current and new customers license ITA's QPX software on 'fair, reasonable and non-discriminatory terms' into 2016—along with related commitments aimed at making ITA's technology available to other travel sites," wrote Jeff Huber, senior vice president of Google Commerce and Local, on the Google Blog.