Overnight, Pinterest became everyone’s favorite method of sharing user generated content. From domestic tips such as decorating tutorials and recipe finds to internet themes, fitness plans and inspirational quotes, it seems as though the site has a little of something for everyone. However, like any other social media tornado, business owners are looking for a way to join in. Luckily, promoting a business through Pinterest may be one of the quickest and easiest of the current social media endeavors. Here are a few simple tips on how to use Pinterest for business:

Create an Account – At first it may seem a little silly to create an account for a business, but plenty of companies have found this method to be quite effective. Like a Facebook page or Twitter account, a company Pinterest allows yet another vehicle for communicating a message to potential customers. Not to mention, it also allows current customers to interact with the company through comments, likes, tags and re-pinning.

Re-pin Other Items – Most business owners with a successful online presence already understand the importance of forming partnerships with non-competitors. Some companies provide links on their blog or website to another company’s blog or website in exchange for the same courtesy. Pinterest can work much the same way. By re-pinning each other’s items, both a company and their social partner will enjoy twice the amount of exposure.

Encourage Pinning – As you learn how to use Pinterest for business, you will see that the real beauty of Pinterest is that it requires so little effort. Once a user pins something to one of their pin boards, that pin will likely be seen and re-pinned by other users. The cycle continues as more and more users re-pin items to their followers. A business needs only to pin something once to start the trend. Pinterest users can re-pin items from anywhere on the internet, so long as the website their pinning from hasn’t blocked this feature. In order to encourage pinning further, companies can add a “Pin It” button to their page.

Check Stats – In order to maintain a healthy online presence, it is important for companies to keep up with their analytics. The more businesses know about their audience, the better their chance of reaching the right people faster than their competition. There are plenty of methods for checking social media statistics for other platforms, and now Pinterest has its own dashboard as well. Pinerly, though not affiliated with Pinterest, can help companies keep up with their posts and statistics to improve their reach.

Above all, when learning how to use Pinterest for business, companies should keep in mind the cardinal rule of social media, and online activity altogether: content is king. The more high quality content – whether it be text, photos or video – the better a company’s chance of reaching their target audience. By putting a little time and effort into their Pinterest account, companies will enjoy spikes in traffic to their website and a jump in lead generation. 

Contact SeoSkye today to expand your social media marketing efforts, 888.865.4888