will manage your pay per click campaigns (PPC)
through Google, Bing, Yahoo and MSN. Our aggressive approach, business specific focus automated bid management will ensure that you pay the absolute minimum for each keyword while maximizing your exposure
. The result is an ROI that cannot be matched.
What is a Pay Per Click Campaign?
PPC requires companies to bid for advertisement spots and keywords on the various search search engines. There is a charge every time a potential customer clicks on the associated ad or keyword. The costs vary based on the popularity of the search term in various markets.
Why Do I Need Pay Per Click?
Organic search is more cost effective in the short term, however it takes time to yield tangible benefits. Additionally, organic search has limitations when wanting visibility in some competitive spaces where you may want to test the interest of your product or service without having to optimize your site for that space.
PPC can have immediate impacts on leads/sales. As part of the overall management of your on-line campaign we will evaluate the cost benefit analysis of both organic and pay per click. A combination of both paid and organic rankings has proven to be the most effective driver of web traffic. We will provide you the projected benefits of both PPC and organic search for your campaigns and manage both where necessary.
A good paid search marketing campaign goes beyond bid-management and spend cap management. SeoSkye will strategically plan, execute and continually test and monitor your PPC marketing campaigns to minimize your spend and maximize your revenue.